FRINDT WAS STARTED BY A REQUEST FROM AN OPHTHALMOLOGIST WHO NEEDED A BETTER WAY TO CARRY HER LENSES.

THE FIRST VERSION RATTLED. THE SECOND WARPED. THE THIRD HAD THE WRONG CLOSURE. EACH ITERATION FIXED SOMETHING THE LAST ONE GOT WRONG — THE LINING, THE TOLERANCE, THE WEIGHT, THE WAY IT OPENED. TWENTY VERSIONS IN, IT WAS RIGHT.

THAT PROCESS IS WHAT FRINDT IS. NOT THE FASTEST SOLUTION. NOT THE CHEAPEST. THE ONE THAT GETS REFINED UNTIL THERE IS NOTHING LEFT TO IMPROVE.

THE AESTHETIC CAME FROM SWITZERLAND — FROM A DESIGN TRADITION THAT TREATS RESTRAINT AS A VIRTUE. NO UNNECESSARY SURFACES. NO DECORATION THAT DOESN'T SERVE A FUNCTION. OBJECTS THAT DON'T ANNOUNCE THEMSELVES BECAUSE THEY DON'T NEED TO.

FRINDT BUILDS FOR PEOPLE WHO USE THEIR TOOLS EVERY DAY AND NOTICE THE DIFFERENCE BETWEEN SOMETHING MADE CAREFULLY AND SOMETHING MADE QUICKLY.

— CURT FUSS, COBURG